Growing an Audience Organically
Jan 19, 2024Starting from ground zero is a universal entrepreneurial tale; everyone has been there.
But how do you leap from 0 subscribers/followers to 10, then to 10,000 without giving all your money to Mark Zuckerberg?
Here's the deal: the not-so-secret sauce lies in three key elements that will help you generate traffic and grow an audience of the right people:
👉 List-Building Funnel: Your magnetic tool to convert curious visitors into dedicated subscribers. It's all about crafting a journey that keeps them hooked.
👉 Evergreen Content: Your timeless masterpiece—valuable, relevant content that continues to attract and engage, long after it's posted.
👉 Visibility Platforms: Your stages to shine and share expertise. Consistency in offering value on podcasts, guest blogs, or social media builds your authority.
Knowing how to align these forces creates a growth machine that gets you in front of your target audience authentically, and nurtures genuine connections (beyond vanity metrics).
I talk about how this all fits together in today’s YouTube video:
Also, I have a brand-new free training!
In The Research Advantage, you’ll discover the exact tools and methods I recommend, so that you can:
🎯 Define and crystalize your business promise—clarifying who you serve and the problem you solve
🔍 Validate that there’s an audience eager to learn precisely what you're passionate about teaching.
💡 Develop a treasure trove of content ideas—both free and paid—that you know are in demand.
This training will give you the tools to create a customized business roadmap so you can refine your business promise, confirm your audience's interest, and spark a flurry of ideas for sought-after content. You can sign up here:
THE RESEARCH ADVANTAGE
The training is only 43 minutes long (22 minutes if you 2x it), and I guarantee that it will help you get clear on what your target audience really wants, and how you can deliver it to them (because results for your audience = 💲 in your bank account.)